The private collectors museum is a phenomenon of the 21st century, and Italy has an important place in the ranking. It is fifth on the line-up globally, and has the second highest number of private exhibition spaces in Europe following Germany. In this talk, Georgina Adam, author of The Rise and Rise of the Private Art Museum (Italian edition, L’Ascesa Inarrestabile dei Musei Privati) will explain what are the motivations of private collectors to set up their own spaces, why luxury brands are major players – in Italy and elsewhere. She looks at the delicate balance between public and private museums and finally asks what will be the future of these spaces when the founders pass on.
Georgina Adam is a journalist and author. She has spent many decades writing about the art market and the arts in general. She is editor-at-large for The Art Newspaper and a contributor to the Financial Times. She initially studied Islamic Art at the Ecole du Louvre and also lived for five years in Japan. She has written two books about the art market – Big Bucks (Lund Humphries, 2014) and Dark Side (Lund Humphries, 2018) and a third book, The Rise and Rise of Private Museums (2021). She is membership chair of Cromwell Place in London, and a member of the International Association of Art Critics (AICA) and The International Art Market Studies Association (TIAMSA).
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A DRINKS RECEPTION WILL FOLLOW THE TALK
Please note: at the end pf the talk it will be possible to buy the author’s book from The Italian Bookshop
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